I love this example of changing the headline. It is much better, I would have read the second, but not the first. I guess you are appealing to a person's ego, it appeals to basic human curiosity. The first one doesn't.

I teach English as a foreign language, and it's an example I would use of when the main point of the story needs to be the subject of the sentence, which you didn't do in the first headline but did in the second. This is a great example of that rule and you can see the difference!